The Life Coach Marketing Bible.

The Life Coach Marketing Bible.

Last updated: 7/2008

vement right?"

WRONG!

"Today's top life coaches understand that if they want more clients, it's not down to being a great coach. You need to be a fantastic marketer with a specific and focused marketing plan"

Sean McPheat

** My Personal Guarantee **
Order "The Life Coach Marketing Bible" today, apply the methods and if you don't start to get a never ending stream of paying clients, I'll refund your money in full....and you can KEEP the ebook too!
Just to prove how good the Bible is, I'll send you a free chapter today!
Read on to find out more...
Sean MPheat

"The bible leaves nothing to chance - Sean actually tells you
what to do and how to do it to get more clients"
The constant battle of finding different ways of building my coaching business was getting me down and was wasting a lot of time!
I signed up to one of Sean's newsletters and was so impressed by his knowledge that I gave his Bible a go. I can say without a doubt that this is the best material I have ever read about how to get more clients. It's to the point and Sean actually tells you what to do and how to do it

Tony Hillsdon
Coach & Trainer
http://www.edentraining.com

From Sean McPheat

Dear Coach,
Are you a little worried that you are not going to make enough money to sustain your coaching business?
Does the very thought of marketing and selling your services make you feel uneasy?
Would you rather be out coaching and helping people rather than spending time formulating plans and methods to bring in more clients?
Well, if you answered yes to any or all of those questions what I am about to cover might be of interest to you.
The bottom line is that 90% of the coaches out there struggle to make ends meet and that's a shame because the vast majority of the coaches that I have met are superb coaches (and I have been in contact with over 10,000 of them over the years!)
Truth is, that it is completely pointless being the best coach in the world if no-one knows about you!
Also, a lot of training organisations teach you how to coach but never cover the in-depth knowledge you need to make your business a success.
Until now that is...
Just imagine for a moment that you had a resource that could:
Help you to define and explain exactly what type of coaching business you needed
Help you to define your niche in great detail
Work out the best ways to market to your niche at the least cost!
Tell you the pros and cons for using email, face to face and telephone coaching so that you know what is the best one to use for your business
Teach you how to design and use information products to generate a regular, passive income month after month
Help you to define the marketing messages that will appeal to your niche market
Explain the top 9 essential tips to guarantee that your website will be a raging success with your prospects and clients
Cover all you need to know to get high rankings in Google, Yahoo and MSN
Hold your hand through the implementation of pay per click advertising
Teach you the ins and outs of direct marketing and recommend the exact same formula that I use to bring home the bacon
Help you design your marketing literature and sales letters to make sure that you were doing yourself and your business justice.
Tell you how to design and implement winning postcard campaigns to generate an avalanche of leads and referrals
Help you to overcome any fears of public speaking and will map out a step by step strategy for you to get more speaking engagements with less effort
Cover the techniques and proven methods for you to be able to generate PR like it is going out of fashion - and it's all free remember!
Teach you the exact same strategy that I use to produce 6 paying clients out of every 10 free complimentary calls that I have with my prospects.
Help you to implement the right networking techniques to build a support group and referall generating community that will enable you to put your coaching business on automatiuc pilot!
Cover the rights and wrongs of advertising in publications, magazines and media and how to do it right first time.

Could you just imagine how successful your coaching business would be if you had access to all of the information described above?
Well now you can get all of that plus lots more besides!
Within just 2 minutes from now you can have at your fingertips the most practical, real-world techniques and strategies to kick-start your coaching business and to ensure that it has a never-ending stream of clients month after month.
Introducing....
Sean McPheat's
The Life Coach Marketing Bible

The Life Coach Marketing Bible is all of my very best material rolled up into one, very easy to understand publication.
In fact I am very proud of it!
The bible covers all you need to know to get more clients and to make more money for your business.
"The best money I have ever spent on marketing material..."
I purchased The Life Coach Marketing Bible because I wanted to improve the number of speaking engagements I was getting and I also wanted to learn about how to set up my own life coaching website on the internet.
Oh Boy, was I not disappointed! The chapters on these two areas simply blew me away and I have implemented Sean's advice. Today, I know exactly what to do if I want to turn on the tap for more speaking engagements and I am in the process of setting up my website and learning all about how to market my services on the internet which, before reading Sean's book, I was really daunted about.
Thanks Sean - this is the best money I have ever spent on marketing material.

Mark Williams
Life Coach
Mark Williams Associates

Just take a look at what The Life Coach Marketing Bible covers:

CHAPTER 1
What type of coaching business do you want?
In this chapter you will learn:
The reasons why it pays to do a little prep before you start your venture!
How to decide whether to use your name as your brand or not
Whether to set yourself up as a company or a sole trader
How to select the right web address for your coaching business

CHAPTER 2
How to get rich in your niche!
In this chapter you will learn:
The advantages that you have if you concentrate on a niche market
The harsh realities of failing to niche
How to select a niche - how do you know what niche is right for you?
An exercise that will enable you to design your niche step by step
Where to find your niche market and how to contact them
How to work out what problems your niche needs solving
How to select what products and services you should offer to your niche market

CHAPTER 3
The pros and cons of offering email,
face to face and telephone coaching
In this chapter you will learn:
The most effective ways and methods of using email coaching
The most effective ways and methods of using telephone coaching
The most effective ways and methods of using face to face coaching
How to use other services like workshops, teleclasses and seminars
How to name workshops and seminars so that they draw attention

CHAPTER 4
How to select, design and use information
products for your coaching business
In this chapter you will learn:
The importance of generating passive revenue streams through selling information products
How to select which infomation products to offer for your business
How to name your information products to give them that selling edge
How to map out what you are going to write and when you are going to write it
How to set up an online payment system to take your orders
How to get ebook and cd covers for your products

CHAPTER 5
How to create your winning marketing message
In this chapter you will learn:
How to create your unique selling proposition
How to position yourself as an expert
How to make yourself different from all of the other coaches out there
Where and how to use your marketing message to attract more clients

CHAPTER 6
How to create an effective website that sells
In this chapter you will learn:
The importance and impact on your coaching business of having a quality website
How to get your website to appeal to your prospects
How to write dynamic headings and sales copy
How to focus on the benefits of your services rather than just the features
What pages your website should have and what to include on each one
How to get testimonials from prospects and clients
How to choose the right hosting and design company for your coaching business

CHAPTER 7
9 essential tips to guarantee your web site's success
In this chapter you will learn:
The importance of having a quick loading site
How to make your website look professional so that it gives across the image you want
Why enquiry forms are king and how to use these to great effect
How to set up your site's navigation for your visitors to find things easily
What payment options to offer your clients and where to find these
The importance of setting up service level agreements when responding to emails
How to set up your website with your visitors MWR (Most wanted response) in mind

CHAPTER 8
How to follow up with your prospects -
newsletters, reports etc
In this chapter you will learn:
Why capturing the contact details of your visitors is so important for your long term profitability
How to follow up with your prospects on a regular basis and why you should do this
Whether you should offer a free newsletter, ebook or cd on your site
How to write a winning newsletter
How to create a great name for your newsletter
What content to include in your newsletter
The optimum frequency for sending out your newsletter
How to layout and structure each newsletter

CHAPTER 9
How to get high rankings in Google, Yahoo and MSN
In this chapter you will learn:
Why Google, Yahoo and MSN have the search engine monopoly over the rest and why it is important that you feature in their rankings
How to select the right keywords for your website
How the search engines rank your website - what do they use? how to they do it?
The importance of getting incoming and outgoing related links to your website
How to analyse your competitor's websites and how to use this information to your advantage
How often and where to place your keywords on your pages so that the search engines pick them
The importance of having a content rich website
How to submit your site to the search engines
"I found the section on developing your rankings
for your website particularly helpful, as it isn't an
area that I know much about"
"Sean's e-book is a great guide to developing and marketing your coaching business.? If you are just starting out you should follow the steps and advice he gives as it will help you market and grow your business if you've been in business for a time it will serve as a helpful and useful reminder about what you should be doing, not what you are.? I found the section on developing your rankings for your website particularly helpful, as it isn't an area that I know much about.? Thanks Sean"
Regards
Anne ?

Anne Morrison
Carmor Associates
NLP Coaching and Organisational Development
www.carmorassociates.com

CHAPTER 10
All you ever needed to know about
Pay Per Click advertising
In this chapter you will learn:
What PPC advertising is and why it is one of my favourite methods of advertising
How to use PPC advertising
Where to find PPC advertising engines and how to sign up to their services
How to set up your PPC advertising campaigns
How to measure the Return On Investment of your campaigns

CHAPTER 11
How to implement direct marketing
strategies that actually work!
In this chapter you will learn:
What direct marketing methods work the best and the most effective
The only method that I use to bring home the bacon!
How to use direct marketing as a lead generation tool
How to set up lead generation reports to offer in your direct marketing campaigns

CHAPTER 12
How to design your sales literature
to do your services justice
In this chapter you will learn:
How to write a convincing sales letter
The design and layout that I use for all of my sales letters
How to use the AIDA formula to ensure your literature appeals to your readers
How to structure your sales letters
How to use the model that I use for all of your letters in the future

CHAPTER 13
How to implement postcard campaigns
to generate a lead making machine
In this chapter you will learn:
Why I recommend that using postcards as the most effective way of using direct marketing
What the front cover of your postcard should say
What the back cover of your postcard should say
How to grab the attention of the reader as soon as the postcard drops on their doormat
What offers and products are the best to use on postcards

CHAPTER 14
Overcoming the fear of public speaking and how
to generate more speaking engagements with no cost
In this chapter you will learn:
Tips and techniques to make you feel at ease when speaking in front of groups
The qualities of a great public speaker
The importance of body langauge when speaking in public
15 ways to overcome your stage fright!
How to get more speaking engagements
The best groups to target for your niche
The most effective subjects to talk about
How to plan out and atructure a winning presentation
How to create a speakers marketing pack
How to write a covering letter to get more engagements
How to put a speakers sheet together

CHAPTER 15
How to get free PR
How to write a press release
What editors are interested in
How to catch the editors attention
How to get free PR
Areas to write about - hot topics

CHAPTER 16
How to convert 60% of your free
complimentary calls into paying clients
In this chapter you will learn:
How to prepare for each call individually
How to use a pre-call questionnaire to set up your session
What questions to use in your pre-call prep
What your own objectives are for each complementary call
How to structure your call
How to open the call to make a great first impression
How to understand your prospects motivates and beliefs
How to build effortless rapport during every call
Advanced communication techniques that I use during every call
How to follow up with your prospect after every free call

CHAPTER 17
Networking SOS - How to network like a pro
In this chapter you will learn:
What networking actually is and why you should do it
How to network correctly
What the purpose of networking is
The best places to go to network
How to start a conversation with anyone and at anytime
The most effective topics to talk to anyone about during a conversation
The 7 things that you MUST NOT DO at a networking event
How to use the people that you currently know to generate more business

CHAPTER 18
The good, the bad and the ugly of advertising -
how not to waste your money and what you should
focus on to generate some great returns.
In this chapter you will learn:
What adverts work the best
Where to advertise your coaching business
How to work out your ROI figures before you start your advertising campaign
Which publications to target based upon your niche
Whether people really do believe adverts
"It is the most clearly written, easy to follow guide
for setting up a coaching practice that I have seen"
"Sean, I have been in the financial services industry for 30 years as a sales person to manager, to recruiter and trainer.? After 30 years of traveling, I decided that traveling was no longer in my cards, so I established myself as a business and life coach.?
My first 9 months has been an exercise in perserverence, with a ton of time and money invested.? I wish that I had your book 'Life Coach Marketing Bible' 9 months ago!
It is the most clearly written, easy to follow guide for setting up a coaching practice that I have seen.? Had this book been in my possession from the start, I would have saved myself a ton of time, as well as a ton of money.? Your ideas are not only clearly explained, but you make them simple to follow and simple to implement.?
I have at least a half dozen things that I can implement today that will have a significantly positive impact on my practice.? And the best thing is that I will make a few bucks and get my life
back!!!?
Every new coach needs to have this book."

Dom Mogavero, The Creative Coach
Creative Marketing Tactics
www.creativemarketingtactics.com

*** Download Chapter 8 For Free ***
CHAPTER 8
How to follow up with your prospects -
newsletters, reports etc
In this chapter you will learn:
Why capturing the contact details of your visitors is so important for your long term profitability
How to follow up with your prospects on a regular basis and why you should do this
Whether you should offer a free newsletter, ebook or cd on your site
How to write a winning newsletter
How to create a great name for your newsletter
What content to include in your newsletter
The optimum frequency for sending out your newsletter
How to layout and structure each newsletter

CLICK HERE
and send a blank email and we will email your free chapter

Take Full Advantage of my Money-Back
Satisfaction Guarantee..

56 day NO RISK money-back guarantee!
Order The Life Coach Marketing Bible today and if at anytime during the first 56 days you are not 100% completely satisfied with for whatever reason, then just drop me an email and I will refund your money in FULL ...

...AND YOU CAN KEEP THE EBOOK AS WELL!

Price $67
Now Just $27!
Click Here To Order Securely
By Credit Card Or PayPal

RECIEVE 2 BONUSES
WHEN YOU ORDER TODAY
Order today and within 30 seconds you will have instant access to The Life Coach Marketing Bible, but I don't just want to stop there!
Unlike many other coaching experts I'm not going to sell you a product and then wave bye bye!
I really want to do everything in my power to make sure that I help you.
Therefore, I am offering 2 fantastic bonuses when you order today.
?
FREE BONUS # 1
UNLIMITED EMAIL SUPPORT
FROM SEAN MCPHEAT FOR 12 MONTHS

Once you have purchased The Life Coach Marketing Bible you may need something clarifying or you may want to bounce some of your ideas off me.
I will be your email guardian for 12 months!
I will be there for you every step of the way for advice, tips and probably most important of all - my opinion on your ideas!
You can e-mail me anytime and I'll be back in touch within 24 hours.
I'm here to help you and that's EXACTLY what I will do.
My telephone mentoring sessions run in at $1,000 per month so to get access to me through email is worth a lot of money.
Of course, I recommend that you try things out for yourself first but it will be great knowing that I am waiting in the wings should you need me.
I'll be your safety net!

FREE BONUS # 2
FREE UPDATES TO THE LIFE COACH
MARKETING BIBLE FOR LIFE
The Life Coach Marketing Bible will get better and better!
Anytime that I add new information or marketing techniques to the publication you can get the updates for free for life!
So, if the search engines change any of its search formulas or the way it ranks it's web sites, you will be the first to know!
If I found a new way to bring in more clients into my businesses, I will tell you as well!

Now you can get my Life Coach Marketing Bible PLUS these 2
superb bonuses for the one off
payment of just $67!

Price $67
Now Just $27!

Click Here To Order Securely
By Credit Card Or PayPal

LET ME REMIND YOU OF MY NO LOSE (FOR YOU THAT IS!) GUARANTEE...

Take Full Advantage of my Money-Back
Satisfaction Guarantee..

56 day NO RISK money-back guarantee!
Order The Life Coach Marketing Bible today and if at anytime during the first 56 days you are not 100% completely satisfied with for whatever reason, then just drop me an email and I will refund your money in FULL ...

...AND YOU CAN KEEP THE EBOOK AS WELL!

Price $67
Now Just $27!
Click Here To Order Securely
By Credit Card Or PayPal